Doh Tak Keh Grocery Market Campaign

Project Overview
Doh Tak Keh was now established and expanding into their second season of designs. They wanted a campaign that was retro, unique, and rooted in the everyday life of India.

Solution + Execution
Through animation and graphic design, we curated a unique, trendy, retro campaign prior to the launch of the new clothing line that intentionally did not focus on the clothes, but rather the look, feel, and nostalgia of walking into a vibrant grocery store in India.

Results
The countdown launch was measured as successful through audience engagement and click through rates.