Creative Direction for DohTakKeh

Project Overview
Doh Tak Keh was a completely new brand trying something new - Indian maximalism. With a developing vision, they needed a videography and animation team to help kick off their clothing brand.

Solution + Execution
Starting off with a clear visual direction, we channeled the inspiration of the brand - the busy streets and televisions and radios of India. Through photography, videography, animation, and graphic design, we came up with a several year long campaign that followed the brand's many seasonal collections.

Results
Doh Tak Keh grew rapidly both in India and abroad and now have their pieces available at some of South Asia's largest international retailers including Pernia's Pop Up Shop and Aza Fashion.