Marketing Director + Videography for South Asian New York Fashion Week

Project Overview:
South Asian New York Fashion Week was on it's second year as a startup and looking to become more identifiable, viral, and break through in NYFW's mainstream programming.

Solution + Execution:
Through marketing strategy, running their first influencer program, developing their photo + video team, and creating their social media presence, I developed a plan to create media hype around their S2 events. I created a video to launch their S2 campaign in Times Square, had the founder appear on Good Morning America, launched their influencer program to great success and managed 35 influencers, and led their media coverage to great success.

Results:
SANYFW is now a staple event during NYFW that is highly attended and frequented by celebrities. It is the go-to media and event partner for fashion shows in the South Asian diaspora.