Redbull Heavy Metal Video Production for City of Boston

Project Overview
Red Bull was taking over Boston for a second time and of course we had to make this Heavy Metal Final stand out among the rest.

Solution + Execution
I posed something that had never been done before - a political figure collaborating with underground Soundcloud rappers to output the edgiest video ever created for the government. I worked with Frankie Bird and the Red Bull team to coordinate a video shoot that went beyond their usual press coverage and used trending animations to create something no one saw coming from the government.

Results
A unique and experimental venture led to massive influxes in engagement - particularly from a younger demographic that typically chooses not to engage with government online. Because of the success of this video, the City of Boston will be exploring similar trending formats in the future.