Tilted Lotus Creative Direction + NYFW Runway Campaign

Project Overview
Tilted Lotus was a start up with a great leader and innovative style - all we had to do was bring that style to life not only by capturing the designs, but by crafting a lifestyle around it.

Solution + Execution
Crafting a vision for this tropical brand was a great collaborative process. Through photography, set design, and editing, we were able to launch a successful initial campaign to flood the website with fresh, fun imagery that captured the brand's energy. To further boost the brand, a campaign was launched to feature the brand's resort wear line in NYFW where the brand would be captured by news, press, and most importantly - Getty Images.

Results
Tilted Lotus's NYFW debut boosted the brand's visibility and led to an uptick in orders on their website as well as boosting SEO Marketing through backlinks and popular key words relating to the event in NYC.