Brown Girl Magazine

Project overview
A startup in NYC, Brown Girl Magazine was striving to create a space in the community that no one else had yet broken into - South Asian media and pop culture in the diaspora. As a company venturing into events and PR, they needed to craft a brand identity that was recognizable to all South Asians.

Solution + Execution
Using my skills of production, graphic design, and event direction, I launched a multifaceted media campaign spanning social media, print, photography, and videography. I collaborated with the founders on an ongoing series of media that helps expand their brand from print magazine into a media hub both virtually and in person by focusing on PR events.

Results
Their media campaigns rocketed the organization into financial stability and they have since become a cultural anchor regarding all things South Asian in the media. They now have a global presence.